Kick-ER

KICK-ER is an orientation and initial accompaniment service for the implementation of reward-based crowdfunding campaigns. KICK-ER was launched by ASTER in October 2015 and is aimed at companies, startups and research labs based in Emilia-Romagna or with a project with an impact on this territory and that intend to carry out a crowdfunding campaign to launch their innovative products and/or services.

KICK-ER was created to respond to a need increasingly perceived by startups and entrepreneurs: how to launch an innovative product on the market. To do business, innovate and flesh out one's idea, it is necessary, on the one hand, to raise the necessary funding to make the initial investments and, on the other hand, to plan an effective marketing strategy: to improve one's idea, to experiment with the team, to test the market and identify its positioning, to broaden one's network of stakeholders, to probe the willingness to pay of potential customers, and much more. Reward-based crowdfunding is proving to be an increasingly effective ally for this purpose.

In addition to customized guidance and accompaniment activities, KICK-ER staff also carries out information and training activities to disseminate crowdfunding culture at the regional level.

KICK-ER integrates in a complementary way with the services dedicated to support for business creation and finance for innovation that ASTER has created and implements on an ongoing basis.